Privacy Policy

What Information Rilakkuma Official Store Collects

At Rilakkuma Official Store, we gather information in three primary ways to help us bring you the most relevant plush, accessories, and apparel from the gentle world of San-X’s beloved bear.

Information you provide directly: When you subscribe to our newsletter, contact us through our inquiry form, or participate in surveys or promotions, we collect details like your name, email address, and any messages or preferences you share with us. We never collect payment information directly — all purchases happen through Amazon, where your transaction data stays secure with them.

Information collected automatically: As you browse our curated collections of Rilakkuma plush and accessories, our website automatically gathers technical data including your IP address, device type, browser version, pages visited, time spent on each page, referring websites, and general geographic location. This helps us understand which Rilakkuma products resonate most with our community and how visitors navigate our site.

Information from third parties: Through our participation in the Amazon Associates Program, we receive aggregated data about product clicks and purchases initiated from our site. Amazon does not share individual customer identities or detailed transaction information with us — we see anonymous metrics that help us understand which plush characters, accessory styles, and apparel items our visitors find most appealing.

How We Use the Information We Collect

We use the data we gather to maintain and improve the Rilakkuma Official Store experience in several specific ways:

• To operate and enhance our website: Technical data helps us identify and fix issues, optimize page load times, and ensure our plush collection pages display properly across different devices and browsers.
• To personalize your experience: Understanding which Rilakkuma characters and product categories interest you allows us to highlight relevant items — whether you’re drawn to classic brown Rilakkuma plush, white Korilakkuma accessories, or seasonal releases like sakura or Halloween editions.
• To communicate with you: If you’ve opted into our newsletter, we’ll send occasional updates about new plush arrivals, limited-edition accessories, or special Amazon promotions. Every email includes a clear unsubscribe option.
• To analyze site performance: Aggregated usage data reveals which product pages receive the most attention, how visitors move between our plush, accessories, and apparel categories, and where we might add more helpful content about Rilakkuma’s gentle philosophy.
• To fulfill our affiliate relationship: Tracking which products you click through to Amazon helps us earn commissions that support the site, while also showing us which plush sizes, accessory types, and apparel styles deserve more prominent placement in our collections.
• To comply with legal requirements: We maintain records as needed to respond to lawful requests from authorities or to protect our rights and the safety of our community.

Cookies and Tracking Technologies at Rilakkuma Official Store

Our website uses cookies — small text files stored on your device — to enhance your browsing experience and help us understand how visitors interact with our Rilakkuma collections. We deploy three types:

Essential cookies: These keep the site functioning smoothly — remembering your language preference, maintaining your session as you browse from our giant plush collection to our keychain accessories, and ensuring forms submit correctly. These cookies don’t track your behavior; they simply make the site work.

Analytics cookies: We use Google Analytics to see which Rilakkuma product pages attract the most interest, how long visitors spend reading about different plush sizes, and which paths through our site (plush to accessories to apparel, for example) are most common. This data is aggregated and anonymous — we never see your individual browsing history, just patterns that help us improve the overall experience.

Advertising and affiliate cookies: As an Amazon Associates participant, we use cookies that track when you click through to Amazon from our site and whether you complete a purchase. These cookies help Amazon attribute commissions to us and allow us to understand which Rilakkuma plush characters, accessory designs, and apparel styles convert best. Amazon’s own cookies also enable them to show you relevant product recommendations after you leave our site.

Managing cookies: Most browsers let you control cookie behavior through their settings. You can block all cookies, accept only certain types, or delete existing cookies. Be aware that disabling essential cookies may prevent parts of our site from working properly. To opt out of Google Analytics specifically, install the Google Analytics Opt-out Browser Add-on.

How Rilakkuma Official Store Shares Your Information

We share your data only in limited, specific circumstances — never selling it to advertisers or unrelated third parties. Here’s when sharing occurs:

Service providers: We work with trusted companies that help us operate the site, such as our web hosting provider, email service platform for newsletter delivery, and analytics tools. These providers access only the data necessary to perform their functions and are contractually obligated to protect your information and use it solely for our purposes.

Amazon Associates Program: When you click a product link to Amazon, your browser sends a cookie that identifies the referral as coming from Rilakkuma Official Store. Amazon then tracks whether you purchase that Rilakkuma plush, accessory, or apparel item (or other products during that session) and credits us with a commission. Amazon doesn’t share your personal purchase details with us — we receive only aggregated conversion data.

Legal requirements: We’ll disclose information if required by law, court order, or governmental regulation, or if we believe in good faith that such disclosure is necessary to protect our rights, investigate fraud, respond to a legal request, or ensure the safety of our users or the public.

Business transfers: If Rilakkuma Official Store were to be acquired by or merged with another company, your information would be among the transferred assets. We’d notify you via email and a prominent site notice before any such transfer, giving you the opportunity to delete your data if you prefer.

How We Protect Your Information

Protecting the data entrusted to us by the Rilakkuma community is a responsibility we take seriously. We implement multiple layers of security:

Technical safeguards: Our website uses HTTPS encryption to secure data transmitted between your browser and our servers. Access to any stored personal information (like email addresses from newsletter signups) is restricted to authorized personnel only, protected by strong passwords and multi-factor authentication.

Minimal data retention: We keep only the information necessary to operate our site and fulfill our stated purposes. Email addresses remain in our newsletter system until you unsubscribe; analytics data is retained in aggregated form per Google’s policies; and contact form inquiries are deleted after we’ve responded and confirmed resolution.

No payment data: Because all transactions occur directly on Amazon’s platform, we never handle, store, or have access to your credit card numbers, billing addresses, or payment details. Amazon’s own robust security infrastructure protects that sensitive information.

Regular monitoring: We routinely review our data practices, update security measures as new threats emerge, and ensure our service providers maintain comparable protections.

While we implement strong safeguards, no internet transmission or electronic storage method is completely impenetrable. We do our best to protect your information but cannot guarantee absolute security.

Your Privacy Rights and How to Exercise Them

Depending on where you live, you have various rights regarding the personal information Rilakkuma Official Store collects. Here’s what you can do and how the law protects you:

Rights for all users:

• Access: You can request a copy of the personal data we hold about you — typically your email address if you’ve subscribed, any contact form messages, and general descriptions of the technical data we collect automatically.
• Correction: If any information we have is inaccurate or outdated, you can ask us to update it.
• Deletion: You can request that we delete your personal information, subject to certain exceptions (like if we need to retain it to comply with legal obligations).
• Unsubscribe: Every newsletter email includes a clear unsubscribe link that immediately removes you from future mailings.

GDPR rights (European Union): If you’re in the EU, the General Data Protection Regulation grants you additional protections. Beyond the rights above, you can object to our processing of your data, request that we restrict certain uses, ask for data portability (receiving your information in a structured format to transfer elsewhere), and withdraw consent for any processing based on consent. You also have the right to lodge a complaint with your local data protection authority if you believe we’ve mishandled your information.

CCPA and CPRA rights (California): California residents have the right to know what personal information we collect, the sources it comes from, our purposes for collecting it, and the third parties we share it with. You can request deletion of your information and opt out of any “sale” of personal data — though we do not sell personal information in the traditional sense. Under CPRA (effective 2023), you also have the right to correct inaccurate information and limit the use of sensitive personal data. We will not discriminate against you for exercising these rights.

VCDPA, CPA, CTDPA, and UCPA rights (Virginia, Colorado, Connecticut, Utah): If you reside in one of these states, you have rights similar to CCPA: access, correction, deletion, and the ability to opt out of targeted advertising or the sale of personal data. You can also opt out of profiling that produces legal or similarly significant effects. These state laws went into effect between 2023 and 2024 and provide robust privacy protections for residents.

How to make a request: Email us at privacy@rilakkuma-store.com with “Privacy Rights Request” in the subject line. Include your name, email address, and a clear description of what you’re requesting (access, deletion, correction, etc.). We’ll verify your identity by confirming the email address on file and respond within 30–45 days depending on the complexity of your request and the applicable law. There’s no fee for a reasonable number of requests, though we may charge for excessive, repetitive, or clearly unfounded requests.

Rilakkuma Official Store and Children’s Privacy

Our website showcases plush, accessories, and apparel that appeal to fans of all ages, but Rilakkuma Official Store is not specifically directed to children under 13. We do not knowingly collect personal information from anyone under 13 without verifiable parental consent, in compliance with the Children’s Online Privacy Protection Act (COPPA).

If you’re a parent or guardian and believe your child has provided us with personal information, contact us immediately at privacy@rilakkuma-store.com and we’ll delete it promptly. Our newsletter signup form includes an age confirmation checkbox, and we rely on users to provide truthful information about their age.

Parents supervising younger children’s browsing should be aware that clicking product links will take the child to Amazon, where Amazon’s own privacy policies and age restrictions apply. We encourage parents to discuss online safety and privacy with their children and to monitor their internet activity.

Third-Party Websites and Services

Throughout Rilakkuma Official Store, you’ll encounter links to Amazon product pages — our primary external destination as an affiliate site. When you click through to purchase a plush, accessory, or apparel item, you leave our site and enter Amazon’s ecosystem, where their privacy policy governs how your information is collected, used, and protected.

We may also link to other sites occasionally — such as the official San-X website for background on Rilakkuma’s history, social media platforms where we share updates, or resources we reference in informational content. Each of these sites operates under its own privacy practices, which may differ significantly from ours.

We are not responsible for the privacy policies or data practices of any third-party site, even if we link to it. We encourage you to review the privacy policy of any site you visit before providing personal information. Our privacy commitments apply only to information collected directly by Rilakkuma Official Store on this domain.

International Data Transfers

Rilakkuma Official Store operates primarily for a United States audience, and our servers are located in the United States. If you access our site from outside the US — whether from the European Union, Asia, or elsewhere — your information will be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your home country.

For visitors from the EU, we rely on standard contractual clauses and other lawful transfer mechanisms recognized under GDPR to protect your data during these transfers. By using our site and providing information, you consent to this transfer and processing. If you do not agree, please do not use Rilakkuma Official Store or provide any personal information.

We take steps to ensure that your data receives an adequate level of protection wherever it is processed and that all transfers comply with applicable data protection laws.

How Long We Keep Your Information

We retain personal data only as long as necessary to fulfill the purposes described in this policy or to comply with legal obligations. Specific retention periods vary by data type:

• Newsletter email addresses: Stored until you unsubscribe or until an address consistently bounces, indicating it’s no longer active. Once unsubscribed, we remove your address within 30 days.
• Contact form inquiries: Kept for up to one year after we’ve responded and confirmed the issue is resolved, then deleted unless retention is required for legal reasons.
• Analytics data: Google Analytics retains data according to their policies — typically 26 months for user-level and event-level data, though we configure shorter retention periods where possible. This data is aggregated and anonymized.
• Affiliate tracking cookies: Amazon’s cookies expire after 24 hours (the standard Amazon Associates cookie window), after which the connection between your click and any subsequent purchase is no longer tracked.

If you request deletion of your data, we’ll comply within 30–45 days unless a legal obligation requires us to retain certain information longer (such as records needed for tax purposes or to defend against legal claims).

Email Communications from Rilakkuma Official Store

If you subscribe to our newsletter, we’ll send occasional emails highlighting new plush arrivals, limited-edition accessories, seasonal releases (like sakura or Halloween Rilakkuma items), and curated selections that embody the gentle, relaxed philosophy at the heart of the brand.

Frequency and content: We respect your inbox and send newsletters sparingly — typically no more than twice monthly, and only when we have genuinely useful updates about products or content we think you’ll appreciate. Our emails are never spammy sales pitches; they’re thoughtfully crafted messages that reflect the calm, joyful spirit of Rilakkuma.

Opt-in required: You must actively choose to receive our emails by entering your address in a signup form and confirming your subscription via a double opt-in email. We never add addresses to our list without explicit consent or purchase lists from third parties.

Unsubscribe anytime: Every email includes a prominent unsubscribe link at the bottom. Clicking it immediately removes you from future mailings — no hoops to jump through, no “are you sure?” guilt trips, just a clean, instant unsubscribe. You can also email us at privacy@rilakkuma-store.com with “Unsubscribe” in the subject line.

Transactional emails: If you contact us through our inquiry form, we’ll respond directly via email. These messages aren’t marketing — they’re necessary replies to your questions and aren’t governed by unsubscribe rules since they’re specific to your request.

Do Not Track Signals

Some web browsers include a “Do Not Track” (DNT) feature that signals to websites that you don’t want your online activity tracked. Currently, there is no universal standard for how websites should respond to DNT signals, and different browsers implement the feature inconsistently.

Rilakkuma Official Store does not currently respond to DNT signals. We continue to collect the usage data described in this policy regardless of your browser’s DNT setting. However, you can control cookies and tracking through your browser settings, opt out of Google Analytics using their browser add-on, and limit Amazon’s tracking by adjusting your Amazon account privacy settings.

We monitor developments in DNT standards and may implement support if a clear, universally accepted protocol emerges. For now, the best way to limit tracking on our site is through the cookie controls and opt-out mechanisms described earlier in this policy.

Updates to This Privacy Policy

As Rilakkuma Official Store evolves — adding new features, expanding our product coverage, or adapting to changes in privacy law — we may update this policy to reflect those developments. When we make material changes that affect how we collect, use, or share your information, we’ll notify you in several ways:

• Updating the “Last Updated” date at the top of this page
• Posting a notice on our homepage for 30 days after the change
• Sending an email to newsletter subscribers if the changes significantly impact their data

We encourage you to review this policy periodically — particularly if you haven’t visited in a while or if you notice the “Last Updated” date has changed. Continuing to use our site after we’ve posted changes constitutes your acceptance of the updated policy. If you disagree with any changes, please discontinue using Rilakkuma Official Store and contact us to request deletion of your information.

Minor edits — like fixing typos, clarifying existing language, or updating contact information — won’t trigger prominent notifications, though the “Last Updated” date will still change to reflect the revision.

Contact Rilakkuma Official Store About Privacy

If you have questions about this privacy policy, want to exercise your data rights, or need to report a privacy concern, we’re here to help. Reach out to us at:

Rilakkuma Official Store
3762 Market Street, Suite 201
Seattle, WA 98104
United States

Email: privacy@rilakkuma-store.com

Please use “Privacy Inquiry” or “Privacy Rights Request” in your subject line so we can route your message appropriately and respond promptly. We aim to reply to all privacy-related emails within 5 business days, with full resolution of data requests within 30–45 days depending on complexity and applicable law.

For general questions about our Rilakkuma plush collections, accessories, or apparel — rather than privacy-specific matters — visit our homepage to explore our product categories or use our standard contact form.

Last Updated: 2026-08